From 2012 to 2014, I worked as an editor at Mischievious Studios. During this time, I edited a variety of music videos and parody content tailored for YouTube audiences, helping the channel grow its following with fresh, fast-paced, and highly shareable content.
This was during the rise of Vine, the TikTok of its time, and our studio frequently collaborated with some of the platform’s biggest creators to produce branded content and viral videos. These fast-paced, comedic projects demanded tight editorial timing, strong storytelling instincts, and a deep understanding of what resonated with digital-native audiences.
It was an exciting chapter that shaped my foundation as an editor combining creative experimentation with the evolving world of online entertainment.